The curtain has closed on the 2017 edition of the International Furniture Show, the citywide fair dedicated to the world of furnishings. The city of Milan welcomed exhibitors from all over the world, who met at the Rho Exhibition Center and in the center of Milan from 4 to 9 April.
If the Show is dedicated to revealing to visitors and operators in the sector the latest trends in furnishings and lighting – thanks to the Euroluce biennial – then the capital of design is livened up by events, installations and happenings to mark the rich calendar of Fuorisalone. The events range from classic product previews to the Milan showrooms of brand exhibitors to art installations, workshops, conferences, parties: all in the field of art and design, experimentation and influences that invest not only in the design sector, but also in fashion, beauty and lifestyle.
Fuorisalone’s goal is – as usual – to give space to emerging designers and manufacturers, who are gaining more and more prominence with eclectic and provocative creations: the password? Amaze!
The Tortona Design District – an area that, with its converted industrial warehouses, has been inaugurating the outside Furniture Show event for 17 years – is the location chosen for the interesting self-produced ‘Nomad Design’, an exhibition featuring 21 projects devoted to new frontiers in design and oriented toward contemporary living.
The 5VIE Fuorisalone district show schedule features two locations, the Garage Sanremo – which houses Cartier with a scenic display and a selection of works by young designers – and Spazio Sanremo, with Fenoména, an interesting olfactory, tactile and sound stimulation tour.
A focus on Swedish design went on at the Arsenal Theater, with the Armour Mon Amour exhibition, a new conceptual collection of furniture pieces that questions the traditional aesthetic rules of Nordic design. Staying with Nordic design, we are talking about the interesting exhibition of Mindcraft17 at the Chiostro Minore di San Simpliciano, the theater showing installations of the most important talents of the craft and the Danish landscape.
As usual, the Triennale of Milan deserves special consideration, with Triennale Design Week 2017, which for the occasion has been transformed into a real piazza of design, a stage of excellence for emerging artists/craftsmen. Also in Triennale is Confluence 20, an itinerant exhibition featuring creations of 20 Chinese designers, mixing tradition and innovation, craftsmanship and technology.
Finally, to liven up the Brera Design District, is the White in the City event, an itinerary that tells and investigates the concept of “white” in its many chromatic and symbolic facets through the prestigious locations of the Brera Fine Arts Academy, The Brera Art Gallery, Palazzo Cusani and the former church of San Carpoforo. The stars of the event are the architectural installations of some of the best known international designers: Stefano Boeri, David Chipperfield, Daniel Liberskind, Aires Mateus Associando, Marco Piva, Patricia Urquiola, Studio Zaha Hadid, Jasper Morrison and many more.
An unmissable engagement at Brera Design District was definitely the Mastella Design Party, organized by Mastella in collaboration with Newform, at the showroom in Via Fiori Oscuri: the event was a important occasion to have fun as well as make contact with new customers and retailers from all over the world.